Archive for the ‘Marketing’ Category

Will the real person stand up, please?

May 10, 2008

So many things have changed in today’s high tech environments that allow, encourage, foster and grow, virtual altered versions of the self that may or may not reflect the real person. Most humans do not want to feel ‘left behind’ to anything new, especially on the web. We have a need to follow what is ‘current’, even if it is to our detriment, both personally and financially. Let me explain. As we all know there is huge growth in online social networks, facebook, youtube, classmate websites, adult sites, gambling sites, to name just a few. When choosing to do e-business or a direct marketing business on the net the options are so wide and diverse so as to allow you many virtual possibilites. Many companies capitalize on this need of the small online business person wanting to make money through the net. The largest growing trend, buzz and direction of the net is to grow a ‘pipeline’ of virtual prospects from many sources ‘out there’ interested in what you want to sell, then pipelined direct to you, all done virtually. It is the new world of viral marketing. There are many flaws with this type of marketing that for most people will lead them to poverty. Firstly, you do not need to care anything about the ‘real’ person including there real name, as long as you get an email address, they are a contact prospect. Another consideration with this type of marketing is getting this pipeline growing by keeping lots of fresh leads (prospects) attracted to your web page and follow through to become a long term client, buyer. Very very few people have positioned themselves on the web with strong pipelines attracting prospects, resulting in what is known as ‘lead poverty’. This is where ‘affiliate’ programs, lead generation companies and derivative programs come into play. Web sharks operate these programs and, mark my words, make huge sums of money, have powerfully positioned themselves (with everyone elses money- there own teams monies!). Want proof? In google, type in names like DONALD TRUMP or RICHARD BRANSON and look on the righthand bar who the top sponsored links are. These are just some of the guys operating these programs. The click throughs are extremely expensive for the average individual to capitalize on but cheap for the affiliate companies, which make you sign up, pay $40.00 per month to access, then add many other $charges for splash pages, web pages, templates, $5.00- $40.00 per prospect lead, to name just a few. (One side note- a multi-millionaire 20 year veteran networker says there are very few, if any great leads from these programs and it is all a waist of money!) You could easily seduced into 20 or 30 sub programs from the original company you got involved with from all the ‘leaders’ on your so called team. When you join these so called ‘teams of professionals’ you are forced to ‘follow’ their leadership and DUPLICATE what they tell you to do. When you do not (maybe because you cannot afford it) the person(s) who attracted you to the online opportunity most times will not communicate with you anymore nor aid your new business. DO YOU SEE WHAT IS REALLY HAPPENING? Remember also most rarely do you ever meet all these so called professional team members unless you pay great sums to attend their holiday functions. This brings me back to my 20 year veteran marketer. He made huge sums of money over the years by doing only 2 simple things that work, meet and talk to real people! He does not use technology in TODAYS marketplace to make a fortune. Did you hear that? He states that the $300,000+ monthly earners do their business that way. If you are serious about making a fortune on the net with a direct marketing business you always have the option of following the crowd into the new virtual world trends or do it the old fashion way, by being yourself, authentic, real, meeting real people in need of a better life. It’s that simple. If you walk into a room and see an odd looking guy standing and chatting to people its probably me, being real. Come shake my hand, then I’ll know the real you? How great is that? Meet you soon…

Fundamental Relationship Marketing

May 10, 2008
The stock market is an amazing thing. Just ask Warren Buffet. Master, mentor and billionaire extraordinaire. He is the ultimate Fundamental Relationship Projectionist! His history and success, in my opinion, is largely based on the relationships he has with people, namely long term, permanent business relationships. He does not trade stock or follow the market day to day. Anyone and Everyone who learned from him, followed his advice, and listened then piggy-back invested in his Berkshire Hathaway, made millions following his trust and advice. Had computers been used back then, these same people seeking through the ‘net’ surfing for a ‘king’ of investment (a virtual adviser) back when he started, none of them may have attained any level of financial success whatsoever. You see, he personally mentored under a highly successful investor, and build a strong relationship up and out from that. His integrity, authentic desire to use non-emotional decisions based on people and company strength, and not the market whims and flimsy ideas, built the foundation of growth into what he is and has attained today. And we all want to be like him without the years needed to accomplish it.
I think this is why many of us fail at ventures today in the technological world we live. Millions want to sell something/anything over the internet, buy into template cookie cutter affiliate programs, buy into outsourced ideas and programs. WHAT we sell is almost not important as the art of selling your ‘SPECIAL’ SYSTEM, all virtual! No relationships with people, just relationships with systems. This is why a master of direct marketing said recently it is the era of looking for diamonds in a great ‘sea of poverty’. There are NO diamonds to be found there!

Also, we seem to now going about our business with the believe direct relationships are not as important as virtual one’s Don’t believe me? Just go on the net and see how many people that you will never meet that want to sell you something or into anything, even virtual nothingness, a virtual abyss. Let’s set the record straight…true relationships cannot be ‘bought or outsourced.’ Did you get that? Relationships cannot be bought or outsourced! When you go out to meet people, shake their hand, chat a while, enjoy some time with coffee, ask a few questions, and enjoy someone’s company no one can embrace that moment except the person/people experiencing it. Rapport builds with trust and integrity. And out from that can grow an expansive partnership which may include business.

A very wealthy businessman says this path of direct relationships can grow an enormous amount of wealth, much much larger than any derivative outsourced program a lot of internet guru’s try to suck you into! So if you want a lot of money, wealth and riches in your life, join the ultra successful and live the ‘good’ life, then get out and market yourself and your ideas, seek out fundamental healthy relationships with everyone you can in your area, and watch the magic happen to you!